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Potential Economic Consequences of Texas and OU Leaving the Big 12 Conference
Report Published on July 28, 2021

The University of Texas and The University of Oklahoma recently announced that they would soon be leaving the Big 12 Conference to join the Southeastern Conference. Without Texas and OU, the rest of the conference is undoubtedly facing smaller television deals, lower attendance, and other negative consequences. The result would be reductions in athletic revenue, tourism, and economic benefits for affected communities.

What impact does college football have for university revenue and the surrounding cities' economies?
Radio Spot Broadcast via Texas State Networks on August 12, 2020

Dr. Perryman illustrates the economic value of proceeding with the football season for the Big 12 Conference.